Quick reference

Before publishing anything, run this list.

Do

• Speak to the organizer in every sentence and every image
• Lead with the deliverable; verification in the second sentence
• Use "verified" and "confirmed participants"
• State sample sizes, margins of error and sources
• Say "evento" and "edição" in PT central claims
• Keep the report sober; it's analysis, not marketing

Don't

• Address athletes as an audience anywhere
• Call the product a survey, or lead with "reviews"
• Use hype, superlatives or unsourced numbers
• Make data claims beyond processor posture (no reuse, no cross-organizer use, deletion on request, nothing published)
• Use running-only language in central claims
• Claim the experience-management category publicly before 25+ paying customers

Brand checklist

Before publishing, ask:

• Is the organizer the reader of every sentence and every image?
• Does the first sentence say what we deliver, with verification in the second?
• Does every number trace to a source, with limits stated?
• Are data claims within processor posture (no reuse, no cross-organizer use, deletion on request, nothing published)?
• Does the PT copy work for any sport ("evento", not "prova")?
• Would this survive the organizer's lawyer, and being forwarded to their sponsor?

One-page summary: TL;DR.