Vocabulary

What we say and what we never say. Word-list enforcement and locale notes: content style guide — Word list.

Signature phrases (EN)

• "We read every answer your participants give and hand back what worked, what didn't, and what to fix first."
• "Your next edition stops being planned around whoever complained loudest — and starts being planned around everyone who was there."
• "Not just your word for it."
• "Every answer from someone who was actually there."

Signature phrases (PT-PT)

• "Lemos todas as respostas dos teus participantes e devolvemos-te o que correu bem, o que correu mal e o que corrigir primeiro."
• "A próxima edição deixa de ser decidida por quem se queixou mais alto — passa a ser decidida por todos os que lá estiveram."
• "— não apenas a tua palavra."
• "Cada resposta vem de alguém que lá esteve mesmo."

Words we use

Words we retire from external copy

• "Know before you go", "athletes helping athletes", "community" — athlete-era. Retired, not rephrased.
• "Reviews" — says public reviews platform. Say answers, responses or feedback.
• "Survey" as a self-description — the survey is collection; the product is the reading.

Words we avoid

Category filler. Say the concrete thing.

Any-sport rule (PT)

Central claims say evento and edição. Running-only words (prova, meta, dorsal) may appear inside illustrative examples and nowhere else.

Register rule (PT)

Marketing and product copy address the organizer as "tu". First contact with municipalities, federations and associations uses the polite third person until the relationship warms up.

Two-language rule

PT-PT and EN are both first-class. Write every line natively in its language. If a phrase only works in one language, write its counterpart from scratch instead of translating.