Audience

Participants

We never market to athletes. Participants are respondents, not an audience.

Their only contact with us is the survey itself, usually under the organizer's identity, so the respondent experience is part of the organizer's brand rather than ours.

Survey copy principles

Short, respectful, mobile-first
Obviously legitimate — functional, not promotional
No Sporting Scouter marketing voice

How to write survey and product strings: content style guide — UI microcopy. This site owns the rule that participants are not a marketing audience.

Sporting Scouter Brand Guidelines

Visual identity: design-system.sportingscouter.com/brand. Writing mechanics: content-style-guide.sportingscouter.com.