The report

The debrief and sponsor report travel further than the website, because organizers forward them. Treat every report as the brand's most visible surface.

Register

• Sober analysis. No marketing voice inside a report, ever.
• Every metric sourced; sample size and margin of error always present.
• A "what this report does not measure" section is mandatory.
• Data provenance labeled: collected by us, provided by the organizer, or provided by the brand.
• Clean typography, charts that encode meaning, no decoration.

Visual identity in reports

Colour encodes meaning (success and warning on findings), never decoration. No photography in reports or product screens — the data is the visual.

Typography and chart rules: design system. Deliverable typography (Inter Tight / Geist Mono) is specified in the brand source doc — see Governance drift register.