Messaging
Value proposition and taglines
What we promise, how we say it, and what is retired.
Value proposition
Know what your participants actually experienced, with every answer verified against your entry list, and get the analysis finished: what worked, what didn't, what to fix first. Your data, your call what to do with it.
Primary taglines
EN
What worked, what didn't, what to fix first.
PT
O que correu bem, o que correu mal, o que corrigir primeiro.
Supporting lines
| EN | PT |
|---|---|
| Every answer from someone who was actually there. | Cada resposta de alguém que lá esteve mesmo. |
| Not just your word for it. | Não apenas a tua palavra. |
Retired lines — do not reuse
- "Know before you go"
- "Trust through transparency"
- "Real reviews. Real athletes. Real trust."
Athlete-era lines. Retired, not rephrased.
Sporting Scouter Brand Guidelines
Visual identity: design-system.sportingscouter.com/brand. Writing mechanics: content-style-guide.sportingscouter.com.