Messaging
Key messages
Six messages with proof points for sales, marketing and product.
| Message | Proof point |
|---|---|
| Decisions stop depending on whoever complained loudest | Findings ranked by how many people raised them, never by volume of anger |
| You get a reading, not a file | Every free-text answer read and classified; the deliverable is a finished document |
| The numbers hold up in front of third parties | Every response maps to a confirmed participant; sample size and margin of error always stated |
| Zero extra work | We send the invitations and reminders; the organizer uploads a list once |
| The data is yours | Processor posture: no reuse, no crossing between organizers, deletion on request, nothing published |
| Costs like a production service, not like software | Per participant, per edition, the way timing is bought. Credits don't expire over the winter |
Positioning context: Positioning.
Sporting Scouter Brand Guidelines
Visual identity: design-system.sportingscouter.com/brand. Writing mechanics: content-style-guide.sportingscouter.com.