Applications
Website
Every page speaks to the organizer. Athlete-facing pages (community, discovery, profiles) are retired; public event pages remain live but unlinked from navigation.
Hero messaging
- Lead with the deliverable: "We read every answer and hand back what worked, what didn't, and what to fix first."
- Verification in the second line: "Every answer from someone who was actually there."
- CTA: "See a real report". The report sells the product. Never lead with a signup form.
Page tone
| Page | Tone |
|---|---|
| Homepage | Concrete, benefit-first, the debrief as hero |
| Pricing | Anchored to production services (per participant, per edition), never to software tiers |
| Data/FAQ | Precise, GDPR-literate; processor posture, no reuse, no cross-organizer use, deletion on request, nothing published |
| Guides | Practical, in the organizer's operational language |
Marketing copy mechanics: content style guide — Marketing and SEO.
Sporting Scouter Brand Guidelines
Visual identity: design-system.sportingscouter.com/brand. Writing mechanics: content-style-guide.sportingscouter.com.