Applications
Social media
Channel roles and priority. How to write each post: content style guide — Social media.
| Platform | Role | Content focus |
|---|---|---|
| Primary channel | Organizer-facing: findings patterns, debrief craft, event-operations insight, sales presence | |
| Dormant/minimal | Only if it serves organizer credibility; no athlete community content | |
| Twitter/X | Optional | Industry commentary, event-operations observations |
| Targeted | Organizer groups and event-industry communities only |
Social voice
Professional, concrete, generous with genuinely useful observations about running events well. Never the athlete-community voice.
Imagery direction for campaigns: authentic participants and organizer craft across many sports — see design system — Brand for logo usage on social avatars.
Sporting Scouter Brand Guidelines
Visual identity: design-system.sportingscouter.com/brand. Writing mechanics: content-style-guide.sportingscouter.com.